The take of culture and technology can be shown as "broad and interconnected" which can be utilized to become a double edge sword. One illustrated example of this would be the relationship between media and modernity, and quoting examples from McLuhan on the content message of media to cultures to show more aspects of this cultural technology relationship. Branching with showing the perspectives of communication, media, and cultural studies to show the different theories mentions along with assumptions that come with it.
The author makes a point on the arguments focused more on aphorism and analogy rather than empirical analysis. Also there is constant showing that due to this being a theory it is hard to connect new media in being the cause of cultural technology due to many depending variables. Because of constant change of new media and take that society and its culture will take to it there can't really be a clean cut one hundred supported fact that new media is the cause. Terry Flew ends this that it will continually be tested with new means because its a continuous cycle.
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