Well business are now cracking down on their content to the point they try cut through the public to the individual using the business work. All the individuals that are making their own content is given thanks to advancing cameras. I mean there are these great flip cameras one can take on the go to then USB plug in to a computer, and bam you have the video loaded up on youtube. Now the content that can be seen in these videos can have material that certain businesses would call "infringement" since it contained a possible McDonalds logo or Nike name. I mean we have all seen the blurred out logo, but can still recognize through the blur. Well of May 2009 there were companies suing the individuals because they would visual show the company's logo or something to that similar degree. Now I find that just taking it too far.
The real issue I see that is going on is the company is not getting any profit from a person who did a shoot that contained a few seconds of their work, but wasn't even focusing on company work. Its like showing a youtube video showing myself walking down a street, and having a Nike poster on the wall in the background. According to this situation I would be accused of "infringement" because I didn't get the OK from Nike. This whole cry of stealing intellectual property real seems to be about companies greed on losing profit. I mean that is all one sees is the companies constant building of policy walls. Where is the actually creators opinion on this issue?
Copyright battle really needs work on who calls the shots on who can make the lawsuit. Because I'm always seeing the companies making a fuss about it rather than the creators of the work. I mean now a days with the fast growth happening of people making their content it is getting harder to police them all. The real battle though is where to draw the line on what should be vaulted ideas or how much is shared. Lets hope a reasonable idea can be made that is a fair enough deal.

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